diff --git a/README.md b/README.md
index 5318fe59052278c7162d95805136dcdb5a6393df..62f31fbbdb89ad4080cb985756c8bfbf7b6a64ed 100644
--- a/README.md
+++ b/README.md
@@ -12,10 +12,9 @@ vagrant up
 
 Wait for the provisioning to finish (~40mins), and go to your browser: http://coreos.dev
 
-### If you want to start another wordpress:
+### If you want to add another wordpress instance:
 ```bash
 vagrant ssh
-sudo systemctl start wordpress@myuser.service
+sudo sh /data/infrastructure/scripts/adduser.sh example.dev wordpress
 ```
-Update haproxy configuration in ``/data/server-wide/haproxy/haproxy.cfg`.
-Check in your bowser!
+Check http://example.dev in your bowser!
diff --git a/Vagrantfile b/Vagrantfile
index 0f315a471b5b634ae5a146a37d50f9388effbca2..0cf87287ba51bd98c0090d0e1d3d6de1b09e80ca 100644
--- a/Vagrantfile
+++ b/Vagrantfile
@@ -17,6 +17,7 @@ $vb_memory = 1024
 $vb_cpus = 1
 
 BASE_IP_ADDR  = ENV['BASE_IP_ADDR'] || "192.168.65"
+HOSTNAME = ENV['HOSTNAME'] || "coreos.dev"
 
 Vagrant.configure(VAGRANTFILE_API_VERSION) do |config|
   config.vm.box = "coreos-%s" % $update_channel
@@ -30,11 +31,12 @@ Vagrant.configure(VAGRANTFILE_API_VERSION) do |config|
         vb.cpus = $vb_cpus
       end
 
-      core.vm.hostname = "coreos.dev"
+      core.vm.hostname = HOSTNAME
       core.vm.network :private_network, ip: "#{BASE_IP_ADDR}.#{i+1}"
       config.vm.synced_folder ".", "/data/infrastructure"
-      core.vm.provision :file, source: "./config/user-data", destination: "/tmp/vagrantfile-user-data"
-      core.vm.provision :shell, path: "./scripts/vagrant.sh"
+      core.vm.provision :file, source: "./config/user-data", destination: "/var/lib/coreos-vagrant/vagrantfile-user-data"
+      core.vm.provision :shell, path: "./scripts/setup.sh"
+      core.vm.provision :shell, path: "./scripts/adduser.sh", args: [HOSTNAME, "wordpress"]
     end
   end
 end
diff --git a/importers/nginx.sh b/importers/nginx.sh
new file mode 100755
index 0000000000000000000000000000000000000000..2c0688cd0a8ff268465fe3507145a084928a8ad3
--- /dev/null
+++ b/importers/nginx.sh
@@ -0,0 +1,7 @@
+#!/bin/bash
+
+if [ ! -d "/data/per-user/$USER/nginx/data" ]; then
+  mkdir -p /data/per-user/$USER/nginx/data/www-content
+  echo Hello $USER > /data/per-user/$USER/nginx/data/www-content/index.html
+  touch /data/per-user/$USER/nginx/.env
+fi
diff --git a/scripts/adduser.sh b/scripts/adduser.sh
new file mode 100644
index 0000000000000000000000000000000000000000..d0f147513bc98db3deeb17e661899a1f0e13c5ae
--- /dev/null
+++ b/scripts/adduser.sh
@@ -0,0 +1,16 @@
+#!/bin/bash -eux
+
+# Start service for new site (and create the user)
+systemctl enable $2@$1.service
+systemctl start  $2@$1.service
+
+sleep 10
+
+# Configure new site in HAproxy
+IP=`docker inspect --format '{{.NetworkSettings.IPAddress}}' $2-$1`
+
+echo IP address of new container \'$2-$1\' is \'$IP\'
+sed s/%HOSTNAME%/$1/g /data/infrastructure/templates/haproxy-frontend.part | sed s/%IP%/$IP/g >> /data/server-wide/haproxy/frontends.part
+sed s/%HOSTNAME%/$1/g /data/infrastructure/templates/haproxy-backend.part | sed s/%IP%/$IP/g >> /data/server-wide/haproxy/backends.part
+cat /data/server-wide/haproxy/haproxy-main.part /data/server-wide/haproxy/frontends.part /data/server-wide/haproxy/backends.part > /data/server-wide/haproxy/haproxy.cfg
+systemctl reload haproxy.service
diff --git a/scripts/setup.sh b/scripts/setup.sh
new file mode 100644
index 0000000000000000000000000000000000000000..ed268765ea0ac90b356c710c909db1602fbf1ddf
--- /dev/null
+++ b/scripts/setup.sh
@@ -0,0 +1,19 @@
+#!/bin/bash -eux
+
+# Install unit-files
+cp /data/infrastructure/unit-files/* /etc/systemd/system
+systemctl daemon-reload
+
+# Pull relevant docker images
+docker pull tutum/mysql
+docker pull tutum/wordpress-stackable
+docker pull tutum/nginx
+
+# Configure and start HAproxy
+docker pull dockerfile/haproxy
+mkdir -p /data/server-wide/haproxy
+cp /data/infrastructure/templates/haproxy-main.part /data/server-wide/haproxy/haproxy-main.part
+rm /data/server-wide/haproxy/frontends.part
+rm /data/server-wide/haproxy/backends.part
+systemctl enable haproxy.service
+systemctl start  haproxy.service
diff --git a/scripts/vagrant.sh b/scripts/vagrant.sh
deleted file mode 100644
index fc3cd8f3a081533303755afb63f2df845282133a..0000000000000000000000000000000000000000
--- a/scripts/vagrant.sh
+++ /dev/null
@@ -1,24 +0,0 @@
-#!/bin/bash -eux
-
-# Install cloud-config file
-mv /tmp/vagrantfile-user-data /var/lib/coreos-vagrant/
-
-# Install unit-files
-cp /data/infrastructure/unit-files/* /etc/systemd/system
-systemctl daemon-reload
-
-# Pull relevant docker images
-docker pull tutum/mysql
-docker pull tutum/wordpress-stackable
-
-# Start wordpress service for user coreos (and create the user)
-systemctl enable wordpress@coreos.service
-systemctl start  wordpress@coreos.service
-
-# Configure and start HAproxy
-docker pull dockerfile/haproxy
-mkdir -p /data/server-wide/haproxy
-IP=`docker inspect --format {{.NetworkSettings.IPAddress}} wordpress-coreos`
-sed s/%IP%/$IP/ /data/infrastructure/templates/haproxy.cfg > /data/server-wide/haproxy/haproxy.cfg
-systemctl enable haproxy.service
-systemctl start  haproxy.service
diff --git a/templates/haproxy-backend.part b/templates/haproxy-backend.part
new file mode 100644
index 0000000000000000000000000000000000000000..f0755d05edfe756c8e221004afb457007af28e6e
--- /dev/null
+++ b/templates/haproxy-backend.part
@@ -0,0 +1,7 @@
+
+# %HOSTNAME%:
+backend %HOSTNAME%
+    cookie SERVERID insert nocache indirect
+    option httpclose
+    option forwardfor
+    server Server %IP%:80 cookie Server
diff --git a/templates/haproxy-frontend.part b/templates/haproxy-frontend.part
new file mode 100644
index 0000000000000000000000000000000000000000..2992b1b0ef92682757cbd7696a9395b13f973986
--- /dev/null
+++ b/templates/haproxy-frontend.part
@@ -0,0 +1,4 @@
+
+# %HOSTNAME%:
+    acl is_%HOSTNAME%          hdr_end(host) -i %HOSTNAME%
+    use_backend %HOSTNAME%      if is_%HOSTNAME%
diff --git a/templates/haproxy-main.part b/templates/haproxy-main.part
new file mode 100644
index 0000000000000000000000000000000000000000..b8de0ca624a148caf1da6f1b15d67f44cbd99d29
--- /dev/null
+++ b/templates/haproxy-main.part
@@ -0,0 +1,19 @@
+global
+    log 127.0.0.1 local0
+    log 127.0.0.1 local1 notice
+    maxconn 4096
+    user haproxy
+    group haproxy
+
+defaults
+    log global
+    mode http
+    option httplog
+    option dontlognull
+    retries 3
+    timeout connect 5000
+    timeout client 50000
+    timeout server 50000
+
+frontend http-in
+    bind *:80
diff --git a/templates/haproxy.cfg b/templates/haproxy.cfg
deleted file mode 100644
index 87c02c3e41087c8e14ec829e18f220a82282b7e3..0000000000000000000000000000000000000000
--- a/templates/haproxy.cfg
+++ /dev/null
@@ -1,28 +0,0 @@
-global
-    log 127.0.0.1 local0
-    log 127.0.0.1 local1 notice
-    maxconn 4096
-    user haproxy
-    group haproxy
-
-defaults
-    log global
-    mode http
-    option httplog
-    option dontlognull
-    retries 3
-    contimeout 5000
-    clitimeout 50000
-    srvtimeout 50000
-
-frontend http-in
-    bind *:80
-    acl is_core          hdr_end(host) -i coreos.dev
-
-    use_backend core      if is_core
-
-backend core
-    cookie SERVERID insert nocache indirect
-    option httpclose
-    option forwardfor
-    server Server %IP%:80 cookie Server
diff --git a/unit-files/nginx-importer@.service b/unit-files/nginx-importer@.service
new file mode 100644
index 0000000000000000000000000000000000000000..dfb71b74e5da194f5944aca247d8332464e8c6cb
--- /dev/null
+++ b/unit-files/nginx-importer@.service
@@ -0,0 +1,12 @@
+[Unit]  
+Description=nginx importer
+Before=nginx@%i.service
+
+[Service]
+Type=oneshot
+RemainAfterExit=yes
+Environment=USER=%i
+ExecStart=/data/infrastructure/importers/nginx.sh
+
+[Install]
+WantedBy=nginx@%i.service
diff --git a/unit-files/nginx@.service b/unit-files/nginx@.service
new file mode 100644
index 0000000000000000000000000000000000000000..5795ce8621a69abae2a64d7b8a806fd5737b17c5
--- /dev/null
+++ b/unit-files/nginx@.service
@@ -0,0 +1,22 @@
+[Unit]
+Description=%p-%i
+After=docker.service
+Requires=docker.service
+Requires=%p-importer@%i.service
+After=%p-importer@%i.service
+
+[Service]
+Restart=always
+TimeoutStartSec=0
+ExecStartPre=-/usr/bin/docker kill %p-%i
+ExecStartPre=-/usr/bin/docker rm %p-%i
+ExecStart=/usr/bin/docker run\
+--name %p-%i\
+-v /data/per-user/%i/%p/data/www-content:/app\
+--env-file /data/per-user/%i/%p/.env\
+tutum/nginx
+ExecReload=/usr/bin/docker restart %p-%i
+ExecStop=/usr/bin/docker stop %p-%i
+
+[Install]
+WantedBy=multi-user.target